Wendy MacDonald, Owner/Principal, is a sales, marketing and communications professional with a record of driving business development and growth. Her passion for sales, her organizational and strategic planning ability, and her ability to think outside the box make her an invaluable resource to any organization looking to drive bottom-line results.

Wendy currently represents The National Newspaper Association (NNA), The Association of Free Community Papers (AFCP), The Illinois Press Association (IPA), Editor & Publisher, and The Rental Management Group of the American Rental Association (ARA). She handles exhibit and sponsorship sales for their annual conventions as well as advertising for their monthly member publications.

Prior to Plan4Growth, Wendy served as Director of Media for Family Features Editorial Syndicate providing quality editorial content to more than 4000 newspapers, magazines and Web sites across the country. Under Wendy’s direction the Family Features media customer base doubled, adding new publications representing more than 35 million in circulation.

Prior to Family Features, Wendy served as Director of Sales & Marketing for The Canadian Press, where she launched an Internet based real-time media monitoring service for communications professionals and successfully developed and implemented an aggressive 3-year growth plan which grew revenue significantly.